Franck Boistel was born in France
in the medieval city of Bourges in the heart of the country.
After 12 years working as an art director and designer in France
for various advertising agencies and apparel companies,
Franck had the opportunity to work in the United States as a footwear designer.

For ten years, Franck designed best selling shoes for various action sports and
Fashion Companies and became a respected footwear designer in the industry.

Footwear design came up as a challenge for Franck.
Since then, and in regard to his numerous successes,
Franck decided to design his own line of fashion shoes,
deciding again, to challenge his creativity.